In last week's RetailDive, Kaarin Vembar penned an article about small businesses and their pains during the pandemic. Ms. Vembar and RetailDive promote the groundswell to e-commerce but sadly shortcut its existence in their very article.
She interviews the owner of Adorned Abode in Tacoma but doesn't add a link to the store's website--which would've boosted the store's Google ranking and increased clicks from readers, and she doesn't give much attention to the store's website offerings. ...
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